Besides University, I read a lot.
This is a brief list of my bookshelf with the related blog articles I have written.
Booklist (In construction)
Neuromarketing | Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf                                                                 Hans-Georg Häuser (Hrsg.)
Blog articles based on knowledge of this book:
http://tba-blog.com/science/brand-codes/
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